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Shalimar Corporation, formerly known as Shalimar Food Products and rooted in the Shalimar area of West Bengal, has evolved its brand to encompass a diverse range of offerings, including Poultry, Aqua, Dairy, Soya, and FMCG & Retail. The mission is to provide safe, affordable, and hygienic food directly to consumers while building a robust infrastructure and embracing eco-friendly practices. The vision is to excel in Aqua, Dairy, Poultry, and Soya sectors, contributing to a sustainable and profitable future for India's growing food demand. Descriptive keywords such as trust, stability, evolving, nutrition, and employee-friendly shape the brand's core values. The logo, as suggested by the agency, should embody these values with good color, legibility, and printability, while remaining open to the possibility of using Poultry/Aqua/Dairy colors.

Shalimar branding

2023

Agency: Monkey Wrench

Creative Director: Tamal Talukdar

Logo Design & Braand language: Tamal Talukdar

Aanimation: Soumitra Sengupta

Client Servicing: Kusumanjan Banerjee

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